Promotional Campaign Timetable
First Teaser Poster- 1st February 2013
This may just include the film’s title with a close up of a pill being dropped into the glass of water. It gives a bit of a clue to what the film may be about and who the main character is. We could also include the film’s tagline so the audience can start to recognise it when they see future advertisements for the film and link it to it. The tagline may be something like ‘The past always comes back to haunt you’.
Teaser Trailer- 16th February 2013
For the first teaser trailer we don’t want to give too much away- literally just ‘tease’ the audience. Therefore we won’t give away much of the storyline at all- maybe just hint at the genre of the film as we want the audience to want to know more and be intrigued into what it’s all about. It won’t be a very long piece- around 30 seconds- although it may involve some of the characters to get the audience guessing about whom they are and what their story is. It will involve a fair few shots of footage from the film but nothing that gives away too much.
Film’s Social Networking Accounts- 28th February 2013
It will release more information about the film to keep audience up to date and interested. Such as when the actors will be doing interviews or when the next poster will be released. It may also include competitions to involve the audience.
Second Teaser Poster- March 26th 2013First Teaser Poster- 1st February 2013
This may just include the film’s title with a close up of a pill being dropped into the glass of water. It gives a bit of a clue to what the film may be about and who the main character is. We could also include the film’s tagline so the audience can start to recognise it when they see future advertisements for the film and link it to it. The tagline may be something like ‘The past always comes back to haunt you’.
Teaser Trailer- 16th February 2013
For the first teaser trailer we don’t want to give too much away- literally just ‘tease’ the audience. Therefore we won’t give away much of the storyline at all- maybe just hint at the genre of the film as we want the audience to want to know more and be intrigued into what it’s all about. It won’t be a very long piece- around 30 seconds- although it may involve some of the characters to get the audience guessing about whom they are and what their story is. It will involve a fair few shots of footage from the film but nothing that gives away too much.
Film’s Social Networking Accounts- 28th February 2013
It will release more information about the film to keep audience up to date and interested. Such as when the actors will be doing interviews or when the next poster will be released. It may also include competitions to involve the audience.
This poster will give away a bit more about the film than the first teaser poster. Again it will include the title and tagline, but this time it the image will be more revealing about the story, such as a still of the girl running from something.
Second Teaser Trailer- April 15th 2013
This trailer will also be reasonably short but this time a fair bit more will be given away as to what the story is about. The main characters will be introduced as well so the audience can get familiar with them so when they are on the front of magazines or promoting the film- the audience will associate them with the film. The tagline will be included also- audiences should now recognise it from the teaser posters. It will be fast paced to keep the audience anticipated about the film.
Magazine Cover- 5th May 2013This will stretch out our audience to those who are weekly readers of the magazine. They can also tell their friends about it- getting people to increasingly talk about the film and therefore causing the number of people who know about it to grow.
Interviews from Actors- June 2nd onwards
This again reaches out to more audiences as anyone watching the programme they are on will be informed about the film.
Website- 3rd July- 2013 This will further involve the audience. It will include games and competitions, a countdown to the film’s release and countdowns to the final trailer and poster.
Final Trailer- 17th July 2013This will show the most we have seen so far about the film. It will end on a cliff hanger in a last attempt to encourage audiences to go and see the film.
Final Poster- 25th July 2013Now the audience are familiar with the upcoming film and the actors in it so it’s more about getting the audience excited for the film than telling them what it is about. It will include the release date and the website address that will be released around the same time.
Release date- 12th September 2013
No comments:
Post a Comment