Promotional Campaign Timeline
First Teaser Poster - 12th December 2012
This poster will have a main image of the girl lying in bed sleeping. This lets people know that the film is based around night time and sleeping. The image will be edited in photo shop to make it look darker. The name of the movie will be on the bottom of the poster in bold capital letters. This poster will give an all-round clue to the story and genre of the film.
First Teaser Trailer - 22nd December 2012
The first teaser trailer will show images of the main characters in bed. It will also show images of her being chased. This will be a very fast paced trailer and will not give away too much information about the film. However, it will draw an audience making them want to find out more about it.
Second Teaser Poster – 12th January 2013
By the time the second teaser poster is released, the audience would have already realised what the genre of the film is and know that it heavily involves sleeping and is based around dreams. Therefore, this poster will include a main image of the man who is one of the suspects. The images will not his face therefore making the audience curious and eager to find out who it is. The title of the film will be at the bottom of the poster in the same font as the trailer and the first teaser poster.
Third Teaser Poster - 3rd February 2013
The third teaser poster will include a main image of the crime that happened at the start of the film. The face of the man doing the crime will be covered up therefore not giving away the ending of the film. This poster will have the title of the film in the same font as previous posters and trailers. In a smaller font underneath the title of the film, will be the release date.
Second Teaser - Trailer 9th March 2013
This trailer will be fairly short and will simply be made to tease the audience, unlike the first trailer which was made to draw in an audience. The pace of this trailer will be slower than the first as it will give the audience a larger amount of information about the film compared to previous posters and films.
Final Poster - 13th April 2013
The main image on the final poster will be the main female character. It will also have the name of the film, the release date and the names of the actors. The final poster will also include the website address and logos for Twitter and Facebook in the corner.
Social Networking – 20th April 2013
Both Facebook and twitter pages will be released for the film. These will help get the movie viral and this will create a wider fan base for the movie itself. They will include posters and links to the trailers and they will both include a countdown clock for the release of the film.
Official Trailer - 15th May 2013
The official trailer will include quick cuts of scenes from the film. The cuts will build up a dramatic suspense urging the audience to want to see the film. It will be to a similar pace of the first teaser trailer however it will show a lot more information about the plot of the film. It will include dialogue and clear images of the characters however you will not see the faces of the suspects.
Film Release - 2nd July 2013
The official release of the film.
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